32 products were found matching your search for Advertising medium in 5 shops:

The industry standard for 30 years―updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: · Organic and sponsored Google search · Digital out-of-home video · Internet banners · Computerized media channel planning · Cell phone mobile-media · DVR’s impact on TV commercial viewing · New online and traditional media measurement technologies · Interactive television · Cross-media planning · Data fusion · International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Offers suggestions on advertising media and sales promotion tools and techniques for small and medium-sized companies

A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work

A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work

Erase the bumps in your advertising plan with this smooth, metallic plastic grip pen An industry favorite, the design features a cool metallic finish, polished chrome accents, and black trim with a large, soft, rubber grip Make great strides in your networking while at conferences, trade shows, conventions, or seminars with a stylish and fun promo tool Medium ballpoint tip; Black ink Add your custom personalization to the barrel

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium, Size Small

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium, Size X-Small

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium, Size Small

The life of the famed media guru is explored in a biography depicting his quiet university life in Toronto, as well as the glitzy world of New York media and advertising executives of which he was a part

This superbly illustrated book examines the different levels and purposes of German photography from 1870 to 1970: art, photojournalism, propaganda, advertising, and architectural and fashion photography. Setting the historical background before which the use and abuse of photography takes place, the authors examine the extent that photography was influenced by the German nationalist movement, the changes it underwent during the reign of Kaiser Wilhelm II, its links to the avant garde movements, and its development through the world wars and the Cold War.

The Ellipse softy brights with stylus is a stylish, premium metal pen with black ink medium ballpoint Choose from a variety of bright, rubberized soft touch product colors to highlight your laser engraved company name, logo or advertising information This colorful, classic promotional metal pen will be a favorite at conventions, trade shows, corporate events and more Add your personalization

Get your advertising message across in a fun and exciting way! Stylized click pen with a frosted clear barrel Color-accented tip, ring, clip, & clicker Rubber grip for writing comfort Medium ballpoint tip; Black ink Made of plastic Add your custom one-color personalization

A thick pen is great for letting your advertising message stand out! Translucent barrel in bold colors Rubber grip for writing comfort Chrome-colored tip & clicker Medium ballpoint tip; Black ink Made of plastic Add your custom one-color personalization

The Ellipse Softy Brights with Stylus is a stylish, premium metal pen with black ink medium ballpoint Choose from a variety of bright, rubberized soft touch product colors to highlight your company name, logo or advertising information Customize this pen using ColorJet, our full-color, photo-quality direct imprint process that makes it easy to show your brand's true colors This colorful, classic promotional metal pen will be a favorite at conventions, trade shows, corporate events and more Add your personalization

Set a firm foundation for your advertising campaign with the stratus solid pen Choose from four barrel color options to customize the look of this medium ballpoint plastic pen It features black ink, smooth curves and a matching colored barrel and pocket clip The crisp white trim will help an imprint of your company name, logo and marketing message stand out Show your customers that you're on top of your game with a strong promo pen Add your personalization

Shape up your new advertising plan by adding the stratus classic to it This medium ballpoint plastic pen features an iconic design with smooth curves, a solid white barrel and matching trim colors and imprint It comes with blue or black ink and you can choose from five trim color options This is great for various events like grand openings, trade shows, conferences and more Order yours today and carve out your place in the industry Add your personalization

Janelle had found her inspiration from the natural beauty of the Pacific Northwest at an early age. Later in life, her inspiration came from every art form, from the early masters, to modern day graphics and advertising. Janelle is primarily self-taught, and has experimented with various mediums, though she usually works with combining traditional and digital arts. She currently lives in British Columbia, Canada, surrounded by a small forest of houseplants. Color: Colorful.